QuickChek wanted to develop a campaign that targeted younger audiences to promote their new fresh brewed iced coffee. Bold, vibrant and 3D type brought to life an engaging visual style for the campaign. To bring attention to this campaign to a wider audience a campaign video was created that ran across various media outlets including YouTube, Hulu, Roku, and Meta. This campaign strategically integrated all aspects of the customer journey from out of home, digital, social media, email, website and in-store POS. Educational pieces were developed to further explain to the customer how to best enjoy a cup of iced coffee, as this was a new trend in coffee.

Campaign

Out of Home

Digital

Store Signage