QuickChek

QuickChek x New York Giants Partnership Campaign

QuickChek partnered with the New York Giants for 3 years and with that came the opportunity to develop a fully integrated campaign to introduce QuickChek as the official sub of the New York Giants.

The campaign started with logo design and then continued through to a teaser campaign on social and store signage. It was launched at the fan fest and the season opener game with some store activation and stadium banners. 

To strengthen its role as the Official Sub of the New York Giants, QuickChek signed a 2-year brand ambassador partnership with Kayvon Thibodeaux. A comprehensive creative strategy was developed in order to align Thibodeaux’s image and QuickChek’s brand. A 4-hour shoot produced a rich content library of videos and images that were used across social media, CTV/OTT commercials and more.