QuickChek

QuickChek x New York Giants Partnership Campaign

QuickChek partnered with the New York Giants for a three-year partnership, creating the opportunity to introduce QuickChek as the Official Sub of the New York Giants through a fully integrated campaign. The creative approach focused on blending QuickChek’s food and convenience with the energy of football culture—bringing game-day language, football terminology, and iconic fan moments into the campaign in a way that felt authentic to both the brand and Giants fans.

The campaign kicked off with a social media teaser launch, supported by newly developed sub product imagery and a comprehensive out-of-home and in-store signage rollout. From bold football-style messaging to imagery that echoed the excitement of the season, the campaign created a natural connection between grabbing a sub at QuickChek and gearing up for New York Giants football.

To strengthen its role as the Official Sub of the New York Giants, QuickChek signed a 2-year brand ambassador partnership with Kayvon Thibodeaux. A comprehensive creative strategy was developed in order to align Thibodeaux’s image and QuickChek’s brand. A 4-hour shoot produced a rich content library of videos and images that were used across social media, CTV/OTT commercials and more.