QuickChek was changing their rewards program for its customers and wanted to refresh the name, branding and digital footprint of the program. Simple, bold and easily ownable, QCRewards, allowed us to go bolder with the logo and bring in some fresh bold color palette. After the branding was completed, elements of a component library was built to make sure the experience was the same on the mobile app or the website.

Brand Identity

UX/UI

Website Integration

Email Campaign